Google Analytics provides valuable insights into your site’s performance and user behavior. This guide shows you how to integrate Google Analytics with your WordPress site.

  1. Sign Up for Google Analytics:
    • Create a Google Analytics account and set up a new property for your WordPress site.
  2. Get Tracking Code:
    • Obtain the tracking code from Google Analytics and copy it to your clipboard.
  3. Add Tracking Code to WordPress:
    • Install and activate a plugin like “Insert Headers and Footers” or use your theme’s header.php file to add the tracking code.
  4. Verify Integration:
    • Check Google Analytics to ensure data is being collected from your WordPress site.

Integrating Google Analytics helps you track and analyze your site’s traffic, providing insights for better decision-making.